A Study of Factors Affecting Consumer Online Behavior in Fast Moving Consumer Goods Sector: Case Study of Consumer from Vietnam
碩士 === 龍華科技大學 === 企業管理系碩士班 === 103 === This research aims to analyze the current perception of Vietnamese customers toward shopping online, especially in Fast Moving Consumer Goods (FMCG) sector. Furthermore, it also pays attention on factors affecting online consumer purchase decisions such as onli...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k36c5u |