Purchase Intention, Sales Promotion, and Perceived Value of Mobile Commerce
碩士 === 龍華科技大學 === 資訊管理系碩士班 === 103 === The study is to discuss the mobile commerce in purchasing intention, promotion, and perceived values. In light of the tendency of mobile commerce research is more focusing on the mobile technology, the acceptance of mobile services for users, and the issues of...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/61931214534037970320 |