Purchase Intention, Sales Promotion, and Perceived Value of Mobile Commerce

碩士 === 龍華科技大學 === 資訊管理系碩士班 === 103 === The study is to discuss the mobile commerce in purchasing intention, promotion, and perceived values. In light of the tendency of mobile commerce research is more focusing on the mobile technology, the acceptance of mobile services for users, and the issues of...

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Bibliographic Details
Main Authors: Yang, Zong-Sheng, 楊宗勝
Other Authors: Hu, Feng-I
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/61931214534037970320