A Study on Marketing Segmentation Analysiswith Red Wine

碩士 === 嶺東科技大學 === 創意產品設計系碩士班 === 103 === Nowadays the trend is consumer oriented, so have to understand consumer’s preferences, motivations and values has become an important topic of marketing planning. Furthermore, want to effectively carry out the planning of marketing strategy, that market segme...

Full description

Bibliographic Details
Main Authors: Ting-Yu Cheng, 鄭霆宇
Other Authors: Chun-Wei Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/36306024938921436245