The Impact of Food Certification Label on Consumer’s Purchase Intention for Food

碩士 === 嶺東科技大學 === 國際企業系碩士班 === 103 === Past research on food safety issues, most of the brand or reputation for the study, very few food mark for the study, mostly focus on perceived quality, perceived value, perceived sacrifice of effect, without at the same time based on perceived value to adj...

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Bibliographic Details
Main Authors: Ya-Huei Fang, 方雅卉
Other Authors: Hui-Tzu Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/98294152261373192098