The Research on Blue Ocean Strategy - Take C Furniture Company as an Example

碩士 === 嶺東科技大學 === 企業管理系碩士班 === 103 === Over the past 20 years, there hadbeen a lot more international furniture brand companies settling into Taiwan. Taiwan's traditional furniture industry and commodity management werefairly high in homogeneity, plus the price-cutting promotions, that madethei...

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Bibliographic Details
Main Authors: Ken-Wei Chang, 張肯韋
Other Authors: Chih-Hung Wang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/g3jhmc