Young Group Decision Making in Smartphone Purchasing Preferences

碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 103 === In recent years, smart phones have changed the way people live; it has become a necessity in our daily lives. Since smart phones are booming gradually into fashion, handset manufacturers are trying to increase their product differentiation, in addition to st...

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Bibliographic Details
Main Authors: Jia-Shi Chen, 陳家世
Other Authors: Tzu-Hui Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/87984436054624471862