A Study of the Relationship among Sport Marketing,Sport Participation and Brand Equity - An Example of Kang Hsuan Educational Publishing Group
碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 103 === This study mainly discusses the relationship among sport marketing, sport participation and brand equity, and we take Kang Hsuan Educational Publishing Group as our study object. The questionnaires are completed by the school teachers from 10 schools in Tai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w9b4x9 |