The Effects of Sales Promotion and Store Image on Consumers' Purchase Intention in Apparel Industry
碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 103 === This study mainly discusses the effect of sales promotion and store image on customer’s purchase intention. In the research, we picked apparel industry as our object. The survey sampling was conducted in Taichung area. Customers are chosen in 6 retail s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7ce5cd |