The Marketing Strategy of Millet Phone- Considering The Product Life Cycle of Smartphone

碩士 === 康寧大學 === 企業管理研究所 === 103 === Abstract In year 2013, smart phones overtook the feature phones in the market share for the first time. In the world mobile phone market, China accounted for more than a third, while China's mobile phone brands took six out of the world's top ten. Among...

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Bibliographic Details
Main Authors: Tien-Shang Yeh, 葉天上
Other Authors: Yu-Ming Hsiao
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/2rc7yc