A Case Study on Service Quality Attributes for Bed&Breakfast and Customers’ Satisfaction and Loyalty- Take BoatHouses in Liuqiu as an Example .
碩士 === 康寧大學 === 企業管理研究所 === 103 === This paper investigates whether high service quality increases customers’ satisfaction and loyalty towards bed & breakfast (B&B) in Liuqiu Township, as well as increases cumtomers’s willingness of revisit and repurchase. Liuqiu Township, located at the sou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ck577z |