A Study on the Motivation and Behavior in Group Buying of Elementary Teachers in Tainan City

碩士 === 康寧大學 === 資訊傳播研究所 === 103 === The purposes of this study were to investigate how public primary school teachers were involved in group buying and to analyze the influence of group buying motivation on future group buying behavior. The investigation was based on the Theory of Reasoned Action (...

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Bibliographic Details
Main Authors: Tz-Cho Wang, 王姿喬
Other Authors: Bau-Min Tu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/18972589057760162676