Case Study of Hypermarkets’ Direct Mail Advertising on Customer Purchasing Intention
碩士 === 康寧大學 === 資訊傳播研究所 === 103 === The hypermarket has become increasingly competitive in Taiwan in recent years. The industry uses advertisements to appeal to consumers’ desires. Direct mail advertising (DM) are the most widely used method. However, can flyers really increase consumer desire? Furt...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47327532105672710914 |