Service Recovery Effects on Customer Satisfaction and Loyalty, Moderating by Restaurant Type and Failure Scenarios
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === Nowadays keeping and developing relationships with current customers is a key business strategy. As a result, most restaurants attempt to deliver first-class service in order to enhance customer satisfaction and loyalty. However problems and complaints seem to o...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64006701431583786148 |