The Study of Storytelling Marketing Strategy for the Life Insurance Industry

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 103 === The Central Bank has decreased the interest rate over five times since 2005, and the low rate situation has caused the insurance industry in an environment of lower profits and higher insurance premiums. Consequently, the market growth trend of life insurance...

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Bibliographic Details
Main Authors: Wo-Han Hu, 胡我漢
Other Authors: Chi-Yun Chiang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/67715291481944490549