The Study of Storytelling Marketing Strategy for the Life Insurance Industry
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 103 === The Central Bank has decreased the interest rate over five times since 2005, and the low rate situation has caused the insurance industry in an environment of lower profits and higher insurance premiums. Consequently, the market growth trend of life insurance...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67715291481944490549 |