Effects on Country of Origin, Quality and Value Perception on the Willingness to Pay: A Case of Auto Parts in Mexican Market
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === This research studies the relation between Country of origin (COO) with quality perception, value perception and the willingness to pay in the Mexican market using the two countries Taiwan and Germany. Using the literature review a framework was developed, that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66621898819755986535 |