The Study of Purchasing Behavior of Anthropomorphic Product─Cuteness, Perceived Value, Product Involvement as a Mediator
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === Lots of products are in the market. The modeling merchandise is one of the important issues to stand out and compete in the market. Consumers have to consider many and different kinds of factors while they are purchasing products. The study tries to understand t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67708107376714728712 |