The Effect of Green Marketing Strategy on the Customer Purchase Intention of Starbucks in Taiwan
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === ABSTRACT Recently, consumers have become more realized and concerned about the environment issues. Marketers are also increasingly aware that the consumers fear of earth’s ability to sustain human life. The appearance of green marketing is not only changing the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27948978152267909015 |