Effects of Temporal Distance on Metaphor Advertisement Communication
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === This study examines the effects of metaphor types and temporal distance in the ad communication. A 2 (metaphor type: concrete vs. abstract) x 2 (temporal distance: near vs. far) between-subject design experiment was conducted. There are several contributions in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16547424653879884574 |