Effects of Temporal Distance on Metaphor Advertisement Communication
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === This study examines the effects of metaphor types and temporal distance in the ad communication. A 2 (metaphor type: concrete vs. abstract) x 2 (temporal distance: near vs. far) between-subject design experiment was conducted. There are several contributions in...
Main Authors: | Yu-Hua Kuo, 郭又華 |
---|---|
Other Authors: | Yu-Jen Chou |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/16547424653879884574 |
Similar Items
-
The Effects of Personification on Metaphor Advertisement Communication
by: Szu-Hua Wang, et al.
Published: (2013) -
The Study on Communicative Effects of Design Through Metaphorical Advertisements
by: Yu-Tsung Ouyang, et al. -
Ambient Media: Effects of Message Framing and Temporal Distance on Environmental Advertising Communication
by: Li-Wei Yang, et al.
Published: (2015) -
The advertising effects of picture metaphor inmarketing communication strategy- An examplefrom Laptop’s advertisement
by: Ying-Chu Chen, et al.
Published: (2012) -
The Effect of Metaphor Advertising
by: 何瑞芳
Published: (2000)