The Impacts of Media Reports on Real Estate Marketing Agency: A Case Study of H Company

碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 103 === This study investigates the information content which is inherent in media reports by using content analysis, and furthermore this paper examines the impacts of media reports on real estate marketing agency. This study extends the research design and methodol...

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Bibliographic Details
Main Authors: Li-Yi Kuo, 郭麗玉
Other Authors: Yu-Chen Wei
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/j26239