THE OPTIMAL STRATEGIES OF APP GAME COMPANY - AN APPLICATION OF OPTIMAL CONTROL

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 103 === This study employs the optimal control model to analyze the impact factors of players entering/exiting an APP game. We consider the booster revenue and full-screen-style advertisement revenue in the firm’s profit function and assume the objective of the firm...

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Bibliographic Details
Main Authors: Min-Tzu Chen, 陳敏茲
Other Authors: Hui-Wen Cheng
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/mrt34d