The Effect of Communication Style on the Interactional Quality and Brand Preference - An Empirical Study of Restaurant Industry

碩士 === 銘傳大學 === 觀光事業學系碩士班 === 103 === Nowadays in society, due to fierce competition, restaurants operators need to think about how to training restaurant staff have good communication styles, and good interactional quality to enhance the restaurants Brand Preference is a very important thing. Acco...

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Bibliographic Details
Main Authors: Sheng-Yang Chen, 陳昇陽
Other Authors: Po-Tsang Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/52yad7