The study of strategic marketing framework: The business model of L company chocolate products in Taiwan

碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 103 === Into the 21st century, Taiwan’ snacks? comprehensively occurs a changes for unprecedented and rapid condition in the consumer industry. On 2005, May., since L brand be launched into the snack of Taiwan market which became the first-time to be in a competitive...

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Bibliographic Details
Main Authors: Chia-Lung Lin, 林佳蓉
Other Authors: Chia-Hung Hsieh
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/11094131708767308453