Study for successful marketing strategy of Taiwan baking industry to expand related market in China --Providing LonFong-cake company as an example

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 103 === Under downturn atmosphere of Taiwan's current social environment, most prices of goods continue to hike, consumers face increasing pressures of economy and jobs, and price index rises year by year, resulting in an increasing number of not-married and D...

Full description

Bibliographic Details
Main Authors: linchinan, 林啟南
Other Authors: Chuang, Jen-Hui
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/8gjc4r