The Exploratory of QR Code in Mobile Marketing
碩士 === 明新科技大學 === 管理研究所碩士班 === 103 === In daily life, we can usually see a small square symbol .This small square symbol is called QR Code. This research studies by observation, questionnaire and Technology Acceptance Model (TAM) to explore the use intent of QR Code. We collect 200 QR Code from 161...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12414940111632376621 |