The Exploratory of QR Code in Mobile Marketing
碩士 === 明新科技大學 === 管理研究所碩士班 === 103 === In daily life, we can usually see a small square symbol .This small square symbol is called QR Code. This research studies by observation, questionnaire and Technology Acceptance Model (TAM) to explore the use intent of QR Code. We collect 200 QR Code from 161...
Main Authors: | Wang,Chiou Ting, 王秋婷 |
---|---|
Other Authors: | Huei-Wen Chung |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/12414940111632376621 |
Similar Items
-
The Application of Mobile Marketing:Consumers’ Perception on QR Code
by: Min-hsuan Hsu, et al.
Published: (2013) -
The feasibility of QR code rollcalling system in mobile phones
by: 王南傑
Published: (2016) -
Antecedents to Message Effectiveness in Mobile Marketing: The Example of QR Code Application
by: Yu Liu, et al.
Published: (2014) -
The Software Development of Virtual QR Code
by: Chiou, Mei-Chiau, et al.
Published: (2017) -
Applying QR code in Library Mobile Service
by: Wei-Hung Ni, et al.
Published: (2011)