The Study of Ambient Media at Trope of the Advertising Messaging Effect
碩士 === 明志科技大學 === 工業設計系碩士班 === 103 === Under the highly competitive media environment, traditional advertising involves people taking the initiative to be exposed to advertising in their leisure time. On the other hand, ambient media, targeting people leading busy lives, takes the initiative to co...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/w558e2 |