The Effect of the Regulatory Fit between Product Name and Product Appealing on Consumer Persuasion
碩士 === 明志科技大學 === 經營管理系碩士班 === 103 === This study investigates the effect of skin care product’s goal-oriented fit of product name and advertisement appeals on the ad attraction and ad persuasion, as well as the moderation role consumer’s appearance evaluation plays on such effect. This study first...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wxkjsj |