Foreign Market Entry Choice of Medical Device Company: The Case Study of M-Company

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === In this study, we investigate the entry mode choice of a leading Taiwanese medical device company and identify the key factors affecting the entry mode selection. When internal and external business environment become different, it is likely compani...

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Bibliographic Details
Main Authors: Lee, Mandy, 李宜娟
Other Authors: Jean, Ruey Jer
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/k24n2c