Foreign Market Entry Choice of Medical Device Company: The Case Study of M-Company
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === In this study, we investigate the entry mode choice of a leading Taiwanese medical device company and identify the key factors affecting the entry mode selection. When internal and external business environment become different, it is likely compani...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Online Access: | http://ndltd.ncl.edu.tw/handle/k24n2c |