Brand Development Strategy of Taiwanese Private Cosmetics Brand
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === Taiwan cosmetics market is a very competitive and mature environment with high penetration rate, low growing power and more than one thousand brands in the market. About 80% of the brands are from abroad and 20% are from local companies. Most of the...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/20308818058270255346 |