The Influence of Advertising Slogans on Attitude Toward Product and Purchase Intention - Using Product Involvement as Moderator
碩士 === 國立政治大學 === 企業管理研究所 === 103 === It is now a society with plenty of medias, and everyday there are many kinds of advertising slogans showing up in front of our eyes. According to previous studies, advertising slogan itself is one of very common and effective marketing techniques. The most impor...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/h94cfs |