Sub-brand strategy and cannibalization effect -Take UNIQLO and GU as example

Sub-brand strategy and cannibalization effect -Take UNIQLO and GU as example

碩士 === 國立政治大學 === 國際經營與貿易研究所 === 103

Bibliographic Details
Main Author: 李曼鈺
Other Authors: 陳建維
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/sx2922

Internet

http://ndltd.ncl.edu.tw/handle/sx2922

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