Sub-brand strategy and cannibalization effect -Take UNIQLO and GU as example
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 103
Main Author: | 李曼鈺 |
---|---|
Other Authors: | 陳建維 |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/sx2922 |
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