Taiwan society change and telecommunications advertisement content: Chunghwa Telecom Mobile Business Branch as an example
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 103 === This study uses advertising strategy, advertising appeal, advertising form and content, gender role and cultural value as variables, to discuss the relationship between TV commercials content and social changes. In this paper, content analysis is used to stud...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/d26k6k |