The Competition and Franchise Decision in Fast-Food Industry: Empirical Results in Taiwan

碩士 === 國立政治大學 === 經濟學系 === 103 === With shares over 30% in the restaurant market, the fast-food industry has recently become one of the most influential restaurant businesses of Taiwan. The literature has much discussed factors that affect the location strategies of fast-food companies such as the s...

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Bibliographic Details
Main Author: 邵建騰
Other Authors: 王信實
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/62117072113184418631