Investigating the fan loyalty and the relationship quality: professional baseball teams as an example
碩士 === 國立政治大學 === 資訊管理研究所 === 103 === Baseball game is an important sport in Taiwan. As professional baseball teams have established one by one, the number of fans, who prefer to buy tickets to watch baseball games, has a direct impact on their profit. It has been a critical issue for professional b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/5f98sb |