Personalized Shopping Websites：An Eye Tracking Analysis
碩士 === 國立政治大學 === 資訊管理研究所 === 103 === The purpose of this study is to use eye tracking analysis to investigate whether different designs of shopping websites using personalization and avatar will influence users’ website intimacy and product buying attention. First, we want to know the relationship...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/w7a3p9 |