A Study of Branding and Trademark Strategies from Fashion Accessory Start-up Companies
碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 103 === The purpose of the study focused on how the Taiwanese young entrepreneurs started the new fashion brand to a new market and the trademarks strategies. With interview to the brand founder and visit to the channels around Taiwan and California, it revealed th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/74928544372780716816 |