The Making of a Successful Retail Fashion Brand:Abercrombie and Fitch Co. as an Example

碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 103 === In this study the researcher examined the influence of Taiwanese consumers behavior towards overseas retail fashion brand Abercrombie and Fitch Co. The brand was established in the United States of America that offers a range of products such casual...

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Bibliographic Details
Main Authors: Fan, Christine, 樊亭余
Other Authors: Kuo, Cheng
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/2449u8