The Application of Advertising Messages in Search and Experience Products Based on Rational and Emotional Appeals
碩士 === 國立中興大學 === 科技管理研究所 === 103 === With the proliferation of Internet, the Internet advertisements were utilized by a variety of companies to promote their products/services. Companies pay more and more efforts on online advertising to attract more customers reading and clicking their advertiseme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s382ay |