Understanding Usage Transfer Behavior of Two Way O2O (Online-to-Offline and Offline-to-Online) Services

碩士 === 國立中興大學 === 資訊管理學系所 === 103 === Owing to the advances and the prevalence of information technology, the worldwide network has already become part of life. With the rapid increase of internet users, e-commerce is also striving to become the mainstream of current business activities. Regardless...

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Bibliographic Details
Main Authors: Cheng-Han Hsieh, 謝承翰
Other Authors: 陳佳楨
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/ssnes8