The Advertising Effectiveness of Product Placement Types -Moderating of Product Involvement
碩士 === 國立中興大學 === 行銷學系所 === 103 === Consumers used different media to watch their favorite idol drama in recent years, due to technical development, many consumers chose to skip the traditional TV advertisement. Therefore, companies had to find other ways to promote their brand. Product Placement (P...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77259174137205779930 |