A study of relationships between service failure and repurchase intentions
碩士 === 國立中興大學 === 行銷學系所 === 103 === Since formation and consumption of service occur simultaneously, and service failure is inevitable, it is important to do well with service recovery for service failures. This research investigated the different levels of service failure that affect consumers’...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56773004424632585897 |