A Fan Typology Study of the NBA Jersey Consumers.
碩士 === 國立中興大學 === 行銷學系所 === 103 === Many important factors influence spectator’s participation in sport games. According to studies which explore the motivation and behavior of different types of sport fans, they can also be formed based on these factors. Rather than quantitative analysis, prior stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56167784285408414765 |