The Effects of Image Type and Message Framing on the Persuasiveness of Food Advertising
碩士 === 國立中興大學 === 行銷學系所 === 103 === Food Advertising is not only in consumer markets more easily in contact with consumers, but also in the variety of outdoor billboards everywhere, which are ranked in the first of all product advertising types. Food advertising that through advertising for specific...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34487732513436969884 |