Marketing Strategy Formulation, From A Purchasing Behavior Perspective-A Case Study of Cling Film TV Commercials Campaign
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === An advertisement is a way to convey a message of a brand, a product or a service, and its functionalities to the masses. When implemented successfully, the advertisement can convert an impression into purchases, resulting in increase in revenue and expansion...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76740103513706663857 |