Studies on the Strategic Choice of ODM vs. OBM - Using Y Company as an Example
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === Enterprises usually establish private brand in order to raise adding value of products. In this study, the case has many years’ experiences of OEM/ODM and successful developed private brand. With limited resources, and considering the developing process and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75721864432634218176 |