The Value Chain Matrix Analysis of International Brand Strategy for Sunnyhills
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === Pineapple cake which localized the spirit and characteristics is Taiwan famous traditional cakes. Different from competitors, case study emphasizes on authenticity of ingredients. For successful promoting pineapple cake, case study not only emphasizes the re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36047344082800381298 |