The Study of Planning and Implementation of Integrated Marketing Communications for A Customs Broker Company in Taiwan – As An Example of Ocean Customs Clearance Services
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === This study focuses on how a sea custom broker plans and implements for making and developing the IMC strategies., which convey the company’s core value, sevice idea and enhance the brand name in terms of the chosen target clients. The paper researches and di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36t692 |