A effectiveness study of repurchase intentions between relationship marketing and service quality

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === Under the rapidly changing by global economic environment, customer-oriented era has been approached, companies must to meet customer demand, the integration of systematic customer relationship management, and good customer relationship marketing. By improvi...

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Bibliographic Details
Main Authors: Shin-Shou Chen, 陳欣壽
Other Authors: 蕭仁傑
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/81206602982908357959